Sprouts Farmers Market is a U.S.-based grocery retailer specializing in fresh, natural, organic, and better-for-you products. The company operates a differentiated, farmers market-style store format, offering fresh produce, meat and seafood, bulk foods, vitamins, supplements, and specialty grocery items. Its business model focuses on health-conscious consumers, fresh departments, and value-oriented pricing.
As a designer at Sprouts Farmers Market, I help strengthen brand awareness, drive in-store traffic, and engage customers through impactful visual communication across digital and physical channels. I create paid social and digital display ads, develop print and digital campaign assets, and design in-store signage that improves navigation, educates shoppers, and highlights promotions. I also support new store grand openings with promotional materials while exploring fresh creative concepts that evolve the brand, enhance the customer experience, and support overall business growth.
I worked with brand and merchant partners to create paid social assets focusing on both brand consideration and sales conversion. These assets aim to support media market revenue goals as well as drive in-store traffic and the acquisition of new customers.
Endcap Side Panel
14" x 40"
Display Topper
18" x 18"
Education Sign
5" x 5"
Education Sign
5" x 5"
Education Sign
5" x 5"
My scope as a designer also included creating and releasing in-store signage. Signage ranges from supporting events and promotions to education on unique products. For signage we also collaborate with brand and merchant partners to emphasize product attributes and benefits to customers.